Currently Associate Design Director at Sketchin, a strategic design firm with offices in Europe and US, and cofounder of few startups.
My focus is on designing digital products and services, that people use every day, with a clear and thoughtful design solution.
During my career I had the pleasure to work with major brands such as Vodafone, Unicredit, Ducati, Pirelli, Mediaset and Ikea to name a few.
In 2013 I helped a team of practioners and researchers in the field of Operations Research, to build a product that has been acquired in a few months.
I think that digital design is primarily a handcraft job. Creating and designing for me is more powerful than thinking about methodology. Sometimes I say "Stop design thinking and start designing".
I started my career in 2009 at the age of 21, now I'm 30, and I haven't lost the thrill to create and progress as a designer.
In my spare time and during my trips, I love taking pictures with my camera, here you can find shots.
I'm based in Rome, with one foot in Florence and the other one in Milan.